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Inferring Social and Psychological Meaning in Social Media

Award Information

Department of Defense
Award ID:
Program Year/Program:
2013 / STTR
Agency Tracking Number:
Solicitation Year:
Solicitation Topic Code:
Solicitation Number:
Small Business Information
1050 W NASA BLVD, STE 155 MELBOURNE, FL 32901-1854
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Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
Phase 1
Fiscal Year: 2013
Title: Inferring Social and Psychological Meaning in Social Media
Agency / Branch: DOD / ARMY
Contract: W911NF-13-C-0022
Award Amount: $99,946.00


The rapid ascent and adoption of social media as the dominant form of communication has led to significant analysis challenges. In particular, there is a gap in theoretically informed methods to analyze data mined and collected from social media. One primary cause of this gap is the lack of fusing structural sources of information (e.g. social network topology) with non-structural sources (message content, demographics). As a result significant social patterns and meaning that should be derived by goes undetected. Securboration Inc., teaming with Dr. Carlos Guestrin from Carnegie Mellon University; and Mr. Thomas Morello from a leading commercial marketing company, proposes to address this gap. Our solution, referred to as SURF (Social-media Understanding and Reasoning Framework), is a service-based suite of analytical tools that uses structured and non-structured social media information to identify significant topologies, motifs, embedded online communities, and individual characteristics. SURF leverages social media research on reciprocity, degrees of separation, and quantitative comparisons; and extends it based on noise reduction and link analysis research performed by Dr. Guestrin and semantic content analysis techniques pioneered by Securboration. SURF will provide improved algorithms and tools for mining social media that spans domains from marketing to military intelligence.

Principal Investigator:

Bruce McQueary
(321) 591-7371

Business Contact:

Lynn Lehman
(919) 244-3946
Small Business Information at Submission:

Securboration Inc
1050 W NASA Blvd Suite 155 Melbourne, FL -

EIN/Tax ID: 593729686
Number of Employees:
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No
Research Institution Information:
Carnegie Mellon University
6105 Gates Hillman Complex
Machine Learning Department
Pittsburgh, PA 15213-
Contact: Carlos Guestrin
Contact Phone: (412) 268-3705