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Optimizing Marketing Strategy and Consumer Connection for a Corn-Based…
- Small Business Information
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Woman-Owned: NoMinority-Owned: NoHUBZone-Owned: No
- Phase 2
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Fiscal Year: 2011Title: Optimizing Marketing Strategy and Consumer Connection for a Corn-Based Compostable To-Go Tea Filter in Mass FoodserviceAgency: USDAContract: 2011-02282Award Amount: $460,000.00
Abstract:
Foodservice sales of tea in the U.S. are currently increasing at about 8% annually (Sundale, 2010). Within this sector, there is an increasing demand for loose leaf teas over traditionally low-quality tea bags. The Tea Spot has developed a patent pending tea filter, trademarked Brewlux, for the preparation and delivery of loose tea to-go in the mass foodservice market. Phase I USDA-NIFA sponsored research enabled The Tea Spot to make the optimal material selection for manufacture of the Brewlux filters - a compostable, U.S. corn-based resin. With the Phase II SBIR grant, The Tea Spot will develop a marketing and distribution strategy that makes the compostable Brewlux tea filter accessible and widely distributed in mass foodservice. The primary goal of the research is to refine the marketing strategy by optimizing product messaging for both types of end-users, shop owners and consumers.Small Business Information at Submission:Principal Investigator:
Jessica C. Burtenshaw
Director of Product Marketing and Develo
(303) 444-8324
jessica@theteaspot.comTEA SPOT, THE
4699 Nautilus Court Boulder, CO 80301-5309EIN/Tax ID: 861069958DUNS: N/ANumber of Employees:Woman-Owned: YesMinority-Owned: NoHUBZone-Owned: No
Award Information
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Agency: Department of Agriculture |
Branch: N/A |
Award ID: |
Program Year/Program: 2011 / SBIR |
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Agency Tracking Number: 2011-02282 |
Solicitation Year: 2011 |
Solicitation Topic Code: 8.9 |
Solicitation Number: USDA-NIFA-SBIR-00339 |