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Children's Nutrition and Exercise, Healthy Lifestyles Video Game

Award Information
Agency: Department of Agriculture
Branch: N/A
Contract: 2007-33610-17969
Agency Tracking Number: 2009-01146
Amount: $79,581.00
Phase: Phase I
Program: SBIR
Solicitation Topic Code: N/A
Solicitation Number: N/A
Timeline
Solicitation Year: N/A
Award Year: 2007
Award Start Date (Proposal Award Date): N/A
Award End Date (Contract End Date): N/A
Small Business Information
P. O. Box 5708
Lincoln, NE 68505
United States
DUNS: N/A
HUBZone Owned: No
Woman Owned: No
Socially and Economically Disadvantaged: No
Principal Investigator
 Bryan Rickertsen
 (402) 484-8118
 brickertsen@commgraphics.com
Business Contact
 Bryan Rickertsen
Title: President
Phone: (402) 484-8118
Email: brickertsen@commgraphics.com
Research Institution
N/A
Abstract

"This project addresses the USDA request for innovative application of information
technology to convey important nutritional information and awareness of health issues
and provide community based interventions to advance healthy lifestyles at work, at
school, at home, and at play or leisure. We will create a real video game that 1) will
increase children's awareness of the relationship of healthy food choices and physical
activity to body weight and overall health, 2) will increase children's self-efficacy
regarding their ability to make healthy food and physical activity choices, and 3) children
will choose to play because it is a real video game that they find to be as entertaining as
the video games they play for fun.
Awareness and self-efficacy are important first steps for changing health related
behaviors. While there are many programs in place to address overweight and obesity,
the problem continues to grow in the U.S.
Our video game can provide a piece to the puzzle. Since children will eagerly play the
game, it is an inexpensive and effective means of introducing them to the problem and of
helping them build confidence that they can help prevent it from happening to them.
The game will be designed to complement programs being developed and already in
place in schools, community organizations, homes, and sponsored by governmental
agencies. Phase I will adapt a video game from a previous SBIR project to test feasibility
of the project strategy."

* Information listed above is at the time of submission. *

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