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CULTURALLY TARGETED HEALTH INFORMATION NETWORK

Award Information

Agency:
Department of Health and Human Services
Branch:
N/A
Award ID:
59953
Program Year/Program:
2002 / SBIR
Agency Tracking Number:
CA091481
Solicitation Year:
N/A
Solicitation Topic Code:
N/A
Solicitation Number:
N/A
Small Business Information
BIOTECHNICAL COMMUNICATIONS, INC.
227 SANDY SPRINGS PLACE SUITE 103D-190 ATLANTA, GA 30328-
View profile »
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: Yes
 
Phase 2
Fiscal Year: 2002
Title: CULTURALLY TARGETED HEALTH INFORMATION NETWORK
Agency: HHS
Contract: 2R44CA091481-02
Award Amount: $989,726.00
 

Abstract:

DESCRIPTION (provided by applicant): BioTechnical Communications. Inc. (BTC) is proposing a Culturally Targeted Health Information Network ("the Network"). The goal of the Network is to provide African-Americans with credible health information, using a combination of traditional (radio) and non-traditional (internet) communications mediums, to improve their awareness. knowledge, and health behaviors about cancer. The Network will consist of two components: (1) A syndicated radio program that reaches approximately 1.5 million African-American households and (2) a radio program related web-site that can expand on the information presented on the radio program and facilitate access to credible sources of cancer information online. In Phase II, the Network Will be evaluated using real-time broadcasts and a program-related web site over a period of several months. Survey methodology will be used to evaluate the impact of the Network on cancer-related attitudes, knowledge, intended behaviors and use of online cancer information resources. General audience use of the Network will also be monitored using Arbitron radio reports and web-traffic monitoring software.

Principal Investigator:

Mary S. Harris
4042529872
MARYSH@EARTHLINK.NET

Business Contact:

Mary Harris
4042529872
MARYSH@EARTHLINK.NET
Small Business Information at Submission:

BIOTECHNICAL COMMUNICATIONS, INC.
BIOTECHNICAL COMMUNICATIONS 5920 ROSWELL RD/BLDG B107-PMB190 ATLANTA, GA 30328

EIN/Tax ID: 954512434
DUNS: N/A
Number of Employees: N/A
Woman-Owned: No
Minority-Owned: No
HUBZone-Owned: No