A CAM RADIO PROGRAM FOR AFRICAN-AMERICANS
BioTechnical Communication (BTC) is proposing the development and broadcast of a talk show ("the Program") to disseminate information about complementary and alternative medicine (CAM) to
African-Americans The Program will use the interactive radio format of a
"call-in talk show" and will be carried nationally using a network of public
radio stations that target the African-American audience. The Program will
exist as an independent media product that can be supported with corporate
sponsorship and underwriting.
The project is consistent with NCCAM?s Strategic Plan to Address Racial and
Ethnic Health Disparities. Specifically, the proposed Program provides a broad
distribution of CAM information to a minority community in a culturally
appropriate manner, using an electronic format (radio) that is both trusted and
easily accessible within the African-American community.
Phase I will use focus groups comprised of African-American men and women to
explore their attitudes, beliefs, and understanding of CAM. Research will
identify themes and strategies that would be effective in presenting this
information to the African-American population using a call-in radio talk program. This information will be used to develop a prototype for a Program
that is culturally appropriate in its response to the interests of the target
Small Business Information at Submission:
BIOTECHNICAL COMMUNICATIONS, INC.
BIOTECHNICAL COMMUNICATIONS 5920 ROSWELL RD/BLDG B107-PMB190 ATLANTA, GA 30328
Number of Employees: